Technol Medical Products Makes Specialty Face Masks to Shield Healthcare

question 169

Multiple Choice

Technol Medical Products makes specialty face masks to shield healthcare workers from infection.Because it focuses on this narrow market,it is able to outsell its primary competitors--3M and Johnson & Johnson.Technol has a(n) :

• A) aggregated positioning strategy
• B) demarketing focus
• C) heterogeneous target marketing strategy
• D) cost competitive advantage
• E) niche competitive advantage

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Definitions:

Depression

A mental health disorder characterized by persistent feelings of sadness, loss, or anger, interfering with daily functioning.

Life-Span Development

The study of how humans grow, change, and stay the same throughout all stages of life, from conception to death.

Self-Esteem

The perception and evaluation of one's own worth or value.

Socioemotional Selectivity Theory

A theory suggesting that as people age, they shift their priorities and social interactions towards more emotionally fulfilling relationships and experiences.