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There Is an Overabundance of Apartments in Atlanta

question 170

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There is an overabundance of apartments in Atlanta.Post Properties,the owner of many of the metropolitan area's largest apartment complexes,has reduced its rent so it can fill vacant apartments.Which marketing mix element did Post change to create more demand for its apartments?


Definitions:

Two Factor Theory

A theory that explains emotions and their arousal through a combination of physiological arousal and cognitive interpretation of that arousal.

Arousal

A state characterized by both physical and mental responsiveness or awareness, commonly linked with heightened alertness and an accelerated heartbeat.

Lust

An intense and passionate desire, often used in the context of sexual attraction.

Interdependence Theory

A psychological framework suggesting that the quality of relationships depends on the outcomes individuals perceive they could achieve through those relationships versus alone.

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