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DeFeet International DeFeet International Started as a Cyclist Sock Company. the Founder

question 20

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DeFeet International
DeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality, so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but were bright, bold, and flashy colored socks with cool graphics. These high-tech socks were priced around $10 a pair. Their Web site says "DeFeet Is Made for Driven Soles." Soon, cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking, and snow gear. Products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious athlete. DeFeet has a custom department where socks, armskins, and gloves can be personalized with any motif, including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high-quality socks. DeFeet's products can be found in retailers across the world--in more than 20 countries like Israel, Australia, Belgium, and the United States. More than two dozen online retailers also carry DeFeet products.
-Refer to DeFeet International.What kind of competitive advantage would you say DeFeet has?

Definitions:

Back-Channel Feedback

The small vocal and visual comments a listener makes while a speaker is talking, without taking over the speaking turn. This includes responses such as “Yeah,” “Huh?” “M-hmn,” head nods, brief smiles, and completions of the speaker’s words. Back-channel feedback is crucial to coordinate conversation smoothly.

Paralanguage

All the vocal aspects of speech other than words, including loudness, pitch, speed of speaking, pauses, sighs, laughter, and so on.

Paralinguistic Signals

Non-verbal cues used in communication that accompany speech, such as tone of voice, pitch, speed, and pauses, which can affect the interpretation of the message.

Verbal Cues

Elements in spoken language, such as tone, pace, and volume, that convey meaning beyond the words themselves.