What Is Environmental Scanning? Name Four Environmental Forces That Affect

question 121

Essay

What is environmental scanning? Name four environmental forces that affect marketing decision-making.

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Definitions:

Reflection of Feeling

A therapeutic technique where the therapist echoes the client's emotions back to them, validating their feelings and encouraging deeper exploration of these emotions.

Open Question

An open question is a type of question that cannot be answered with a simple "yes" or "no," encouraging more detailed and expansive responses.

Open Questions

Questions that encourage discussion or detailed responses, typically not answerable by a simple "yes" or "no."

Deeper Understanding

An enhanced grasp or comprehension of a subject, issue, or situation, often achieved through detailed analysis or reflection.