What Is a Marketing Objective? Name Three Criteria for Good

question 86

Essay

What is a marketing objective? Name three criteria for good marketing objectives.Use the criteria to write an objective for a business with which you are familiar.

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Definitions:

Fiscal Authorities

Government bodies responsible for managing a country's economic policy, particularly regarding taxation and government spending.

Monetary Authorities

Institutions responsible for regulating a country's money supply and financial policies, such as central banks.

Inflation Rates

The rate at which the general level of prices for goods and services is rising, eroding purchasing power over time.

Monetarists

Economists who maintain that shifts in the money supply have substantial effects on short-run national output and on the price level across longer time frames.