The Difference Between Reactive and Proactive Policies Is That

question 33

Multiple Choice

The difference between reactive and proactive policies is that:

• A) unlike reactive policies,proactive policies ignore the actions the firm will most likely take to be recognized as an ethical organization.
• B) reactive policies are driven by events and/or a fear of future events,whereas proactive policies are driven by a clear sense of what is construed as ethical for the organization.
• C) proactive policies help monitor the ethical performance of the organization only externally,whereas reactive policies monitor the organization both internally and externally.
• D) unlike proactive policies,reactive policies are true ethical policies.

Identify effective communication strategies for building brand image and customer education.

Appreciate the role of corporate blogs and public relations in forming customer communities and company-customer relationships.

Analyze the elements of IMC strategies based on consumer perspective and marketing communication objectives.

Understand the importance and methods of measuring IMC results such as reach, frequency, and the effectiveness of advertisements.

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Definitions:

Seasonal Workforce

Seasonal workforce refers to employees hired on a temporary basis to accommodate the fluctuating demand for products or services at certain times of the year.

Off Season

Off Season denotes a time period during which demand for a product or service is lower than usual, often leading to decreased prices and promotions.

Peak Seasons

Periods of the year when demand for goods or services is significantly higher than usual, often due to holidays or seasonal changes.

Production Stable

Production Stable indicates a stage in manufacturing where output levels are consistent, quality control measures are effective, and operations run smoothly.