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At what temperature is the Celsius temperature and the Fahrenheit temperature are same?
Peripheral Route
A mode of persuasion in which an individual is influenced by superficial cues or aspects rather than the central, argumentative content of a message.
Central Route
A persuasive communication strategy that focuses on logical arguments and high-quality information to influence beliefs, attitudes, and behaviors.
Automatic Processing
Cognitive processes that occur without conscious thought or effort, often enabling quick responses or decisions based on learned information.
Peripheral Cue
in the context of persuasion, refers to environmental or contextual factors that influence people's attitudes or responses, rather than the central quality of the message itself.
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