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A USExecutive Had No Idea That Germans Tend to Be Very

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A U.S.executive had no idea that Germans tend to be very risk-averse.When the executive arrived at a meeting in Berlin,he simply stressed the price of his firm's products without emphasizing their bottom-line benefits,promoting the company's strong service support,or guaranteeing their effectiveness.As a result,the multimillion dollar deal failed.The U.S.executive overlooked the importance of which environmental factor?


Definitions:

Appreciation Message

Communication that expresses gratitude or recognition of someone's efforts, achievements, or qualities.

Supervisor

An individual who oversees and manages the work and performance of a team to ensure objectives and goals are met efficiently.

Handwritten

Text written by hand with a pen, pencil, or other writing instrument, as opposed to typed.

Deductively

Refers to a logical process wherein conclusions are based on the concordance of multiple premises that are assumed to be true.

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