Assume That You Are a Global Marketing Consultant for a U.S.manufacturer

question 117

Essay

Assume that you are a global marketing consultant for a U.S.manufacturer of light fixtures and have been asked to name the available options or methods of entry into the global marketplace.Name five methods of entry in the order of high risk/high return to low risk/low return for the lighting company.

---

Definitions:

Common Organizational Goal

A shared objective or target within an organization that guides its strategy and unites the efforts of its members.

Functional Approach

An approach to team development that suggests that in order for a team to be effective, certain communication functions must occur.

Manage Group

To lead or control a team or assembly of people towards achieving certain objectives.

Assembly Line

A manufacturing process in which parts are added to a product in a sequential manner to create a finished product more efficiently.