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Carlos Hernandez Owns a Company in Miami That Purchases Products

question 17

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Carlos Hernandez owns a company in Miami that purchases products from U.S.manufacturers for export to several countries in Central and South America.Carlos is a(n) :


Definitions:

CRM

Customer Relationship Management, a strategy and software for managing a company’s interactions with current and potential customers.

Order Fulfillment

The complete process from point of sale to delivery of a product to the customer, including processing, picking, packing, and shipping.

Marketing

The activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

SRM

Supplier Relationship Management (SRM) is the systematic, strategic coordination of business processes between an organization and its suppliers to optimize the value delivered through the supply chain.

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