Patch Products Is an Australian Company That Has Given Permission

question 73

Multiple Choice

Patch Products is an Australian company that has given permission to several Latin American companies to manufacture and market its patented Spanish/English children's frame tray puzzles.Because Patch uses licensing as its global marketing strategy,it:

• A) must only pay a minimal royalty to the licensed companies
• B) cannot control how the puzzles are manufactured
• C) has involved itself in the global marketing strategy that gives it the greatest amount of control
• D) cannot have any control over how the puzzles are promoted or distributed
• E) chose a method of global marketing that created minimal risk

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