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Wataniya Mobile
Wataniya Mobile is offering cellular service in the Palestinian territories. It is only the second cell phone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund. The new service is aimed at increasing cell phone penetration, which is only 35 percent, in this economically challenged area. It has not been easy for Wataniya, though. It took two years to gain the required license from Israel, which controls the Palestinian territories' airwaves and bandwidth required for the service. Even though Wataniya is allowed bandwidth, it has only received 3.8 megahertz of bandwidth from Israel, which is not enough for it to offer 3G mobile services that enable Web browsing and e-mail.
-Refer to Wataniya Mobile.Wataniya Mobile has spent $100 million on infrastructure so far and will spend another $700 million over the next ten years.This is an example of which method of entering the global marketplace?
Injection Mold
A manufacturing process in which molten material is injected into a mold to produce parts or products of specific shapes and sizes.
Value-based Pricing
A pricing approach that sets the cost of a product or service according to its perceived worth to the consumer, rather than the expenses involved in its creation.
Preventive Maintenance
Scheduled maintenance on equipment or systems aimed at preventing unexpected failures or extending their life.
Target Costing
A pricing method that involves identifying the desired profit margin and market price, then working backward to determine the maximum cost that can be incurred on a product.
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