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Assume That You Are a Global Marketing Consultant for a U.S.manufacturer

question 117

Essay

Assume that you are a global marketing consultant for a U.S.manufacturer of light fixtures and have been asked to name the available options or methods of entry into the global marketplace.Name five methods of entry in the order of high risk/high return to low risk/low return for the lighting company.


Definitions:

Private Market

A component of the financial market in which financial instruments and assets are traded directly between parties without a public exchange.

Informational Cascade

A process in decision-making where individuals consecutively follow others' actions or choices ignoring their own private information.

Investment Opportunity

A chance to invest capital with the expectation of achieving a future financial return.

Full Information

A market condition where all participants have access to all relevant information, eliminating information asymmetry.

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