Assume That You Are the Marketing Manager for a Leading

question 146

Essay

Assume that you are the marketing manager for a leading U.S.manufacturer of earthmoving equipment.Your company would like to become heavily involved in global marketing (especially in India)but has some capital limitations.Your job is to evaluate whether it should use contract manufacturing or direct foreign investment.Compare and contrast these two options and make a recommendation.

---

Definitions:

Driving Conditions

Various factors that can affect driving, such as weather, road surface, traffic, and the vehicle's condition.

Dead Axles

Axles that are mounted on a vehicle but do not transmit driving power; they serve mainly for supporting weight and allowing wheels to rotate.

Lift Axles

Lift axles are additional axles on vehicles that can be lowered to the ground to support increased weight or raised to minimize wear when not needed.

Tag Axles

Additional axles positioned behind the drive axles of heavy trucks or trailers to support more weight and improve stability.