Inner Tension That a Consumer Experiences After Recognizing an Inconsistency

question 137

Multiple Choice

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as:

• A) cognitive dissonance.
• B) psychological discomfort.
• C) affect referral.
• D) perceptual imbalance.
• E) Dissatisfaction.

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Definitions:

Sales Dollars

The total revenue generated from selling goods or services, expressed in monetary value.

Net Operating Income

A financial metric that calculates a company's income after all operating expenses, excluding taxes and interest, have been deducted from total revenue.

Common Fixed Expenses

Overhead costs that are shared by different departments or products within a company and do not vary with production volume.

Break-Even

The financial point where a company's revenues exactly match its expenses, indicating no net profit or loss.