Which of the Following Statements About Reference Groups Is True

question 189

Multiple Choice

Which of the following statements about reference groups is true?

• A) Reference groups stimulate, but do not constrain, consumption behavior.
• B) Reference groups have strong influence on all brands and product purchases.
• C) A person can only belong to one reference group.
• D) Reference groups serve as information sources and influence perceptions.
• E) Understanding reference groups has not been helpful to marketers.

---

Definitions:

Religions

Organized systems of beliefs, ceremonies, and rules used to worship a god or a group of gods.

Languages

Systems of communication used by a particular country or community, consisting of spoken, written, or signed words and the rules for their use.

Cultural Discontinuity

The disruption or breakdown in the continuity of cultural traditions or heritage.

First Amendment Rights

The rights guaranteed by the First Amendment to the U.S. Constitution, including freedom of speech, press, religion, assembly, and petition.