On Any Given Day,a Person May Be Subjected to Over

question 124

Multiple Choice

On any given day,a person may be subjected to over 2,500 advertising messages but may only be aware of 11 to 20 of them.This is called:

• A) selective distortion
• B) selective learning
• C) sporadic reinforcement
• D) intermittent selectivity
• E) selective exposure

---

Definitions:

Mortality

The state of being subject to death; often used to describe the rate at which death occurs in a population or the number of deaths in a specific period.

Sink Habitats

Areas that attract and accumulate migrating animals or propagate species but have lower survival rates or reproductive success compared to source habitats.

Infant Mortality Rate

The number of infant deaths per 1000 live births. (A child is an infant during his or her first two years of life.)

Fertility Rate

The typical amount of offspring a female member of a population gives birth to during her life.