When Consumers Change or Distort Information That Conflicts with Their

question 194

Multiple Choice

When consumers change or distort information that conflicts with their feelings or beliefs,it is called:

• A) selective distortion
• B) selective dissonance
• C) intermittent reinforcement
• D) selective retention
• E) selective exposure

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Definitions:

Inflation

The velocity at which the aggregate pricing for goods and services goes up, undermining the ability to buy.

Return On Sales Ratio

A financial metric measuring the efficiency of a company in generating profit from its sales, calculated by dividing operating profit by total sales.

Financial Statements

Records presenting a snapshot of a business's financial health, encompassing the balance sheet, income statement, and cash flow statement.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations with its current assets compared to its current liabilities.