Interface,a Manufacturer of Floor Covering Products,has Recently Entered into an Agreement

question 6

Multiple Choice

Interface,a manufacturer of floor covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Company to develop a carpeting manufactured from corn fiber,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.A consumer who was in the market for floor covering would be most likely to locate information on the biodegradable floor tiles during which stage of the consumer decision-making process?

• A) Evaluation of alternatives
• B) Internal information search
• C) External information search
• D) Need recognition
• E) Postpurchase behavior

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Definitions:

Grain

The seeds of cereal crops such as wheat, rice, corn, which are used as food for humans and livestock.

Rats

Small to medium-sized rodents that are known for their strong survival skills and adaptability to various environments.

Consume

The act of using up a resource or goods, or the process of buying and using products and services.

Inflation Rate

The percentage increase in the general price level of goods and services in an economy over a period of time.