Interface,a Manufacturer of Floor Covering Products,has Recently Entered into an Agreement

question 122

Multiple Choice

Interface,a manufacturer of floor covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Company to develop a carpeting manufactured from corn fiber,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.Influencing consumers that petroleum-based carpeting is bad for the environment and that the new fibers are better for the environment will involve which attitude-change strategy by marketers?

• A) Change the belief about all other attributes but this one
• B) Change the relative importance on beliefs about this attribute
• C) Change the product
• D) Use comparative ads
• E) Get consumers to recognize a need

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Definitions:

Simple Reasoning Tasks

Tasks that require basic logical thinking and problem-solving skills.

Search Time

The duration it takes to locate a specific item or piece of information among a collection of others.

Short-Term Memory

The component of the memory system that is involved in the temporary storage of information, typically holding information for seconds to minutes before it is either forgotten or transferred to long-term memory.

Serial Process

A method of processing information where tasks are performed one after another in a sequence.