Define Cognitive Dissonance

question 54

Essay

Define cognitive dissonance.Describe when it is likely to occur and strategies that individuals may employ as coping mechanisms.

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Definitions:

Beverage Company

A business entity that specializes in the production and distribution of drinks, including both alcoholic and non-alcoholic products.

Brand Image

The set of associations in a customer’s mind regarding a brand.

Customer's Mind

Refers to the perceptions, preferences, and psychological processes influencing a consumer's decision making and attitudes towards products or services.

Brand Associations

The thoughts, feelings, perceptions, and beliefs that consumers have about a brand.