Examlex
Explain the meaning of the equation DEff=DQual+DComm-DPT.
Selling Points
Features or benefits of a product or service highlighted to attract and convince potential buyers.
Benefits
The advantages or positive outcomes obtained from a product, service, or action, contributing to an individual's or group's well-being or objectives.
AIDA Model
A marketing framework that describes the stages a customer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.
Persuasive Messages
Communications designed to influence or convince the audience of a particular view, idea, or action.
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