_____ Is a Measure of a Web Site's Effectiveness and Is

question 171

Multiple Choice

_____ is a measure of a Web site's effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit.

• A) Effective reach
• B) Effective frequency
• C) Gross rating points
• D) Interactiveness
• E) Stickiness

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Definitions:

Uniquely Human

Characteristics, traits, or behaviors that are believed to be distinct to humans, differentiating them from other species.

Functional Fixedness

A mental bias causing people to see an item solely in terms of its conventional use, which obstructs creative thinking and the ability to solve problems.

Mental Set

A cognitive framework or mindset that establishes a particular approach to solving problems or viewing situations, often limiting the ability to see alternative solutions.

Stanford-Binet Test

A standardized test measuring intelligence and cognitive abilities in both children and adults.