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What is cognitive dissonance? Provide an example of a situation that may produce cognitive dissonance and how an individual may react to reduce that dissonance.
Hidden Cost
Expenses not immediately apparent or obvious when purchasing or investing in something, often becoming clear later on.
Product Quality
refers to the characteristics of a product that determine its ability to satisfy stated or implied customer needs.
Service Quality
Refers to the measurement of how well a delivered service matches the customer's expectations.
External Forces
Events, conditions, or factors outside an organization that can affect its performance and operational success.
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