Procter & Gamble Markets Six Different Brands of Laundry Detergent,such

question 29

True/False

Procter & Gamble markets six different brands of laundry detergent,such as Tide,Era,Gain,and Dreft,each targeting a different market segment.This is an example of concentrated targeting.

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Definitions:

Sensations

Perceptions or feelings resulting from the stimulation of the sensory organs by the external environment.

Brain

The complex organ located in the skull that coordinates mental functions, interprets sensory information, and directs behavior.

Reflex

An involuntary and automatic reaction or response to a stimulus.

Stimulus

An external factor or event that provokes a response or reaction from a biological organism or system.