Colgate Manufactures a Fruit-Flavored SpongeBob Squarepants Toothpaste for Kids

question 23

Multiple Choice

Colgate manufactures a fruit-flavored SpongeBob Squarepants toothpaste for kids.The age-based variable that distinguishes the market for this product is an example of _____ segmentation.

• A) geographic
• B) demographic
• C) psychographic
• D) benefits
• E) usage rate

---

Definitions:

Batches

Batches refer to groups or sets of goods produced at one time, used in manufacturing to describe the production process or in inventory to describe how products are managed.

Product Margins

The difference between the selling price of a product and its production costs.

Activity Rates

The costs associated with specific activities, used in activity-based costing to allocate expenses to products or services based on the activities required for their production or delivery.

Activity Cost Pools

A grouping of all the costs related to a particular activity used in activity-based costing for more accurate allocation of overhead costs.