Redbook Magazine Targets What It Calls "Redbook Jugglers," Defined as 25-

question 79

Multiple Choice

Redbook magazine targets what it calls "Redbook jugglers," defined as 25- to 44-year-old women who must juggle family,husband,and job.According to a Redbook ad,"She's the product of the 'me generation,' the thirty-something woman who balances home,family,and career-more than any generation before her,she refuses to put her pleasures aside.She's old enough to know what she wants,and young enough to get it." This is an example of _____ segmentation.

• A) demographic and psychographic
• B) benefit desired and usage rate
• C) geodemographic and benefit desired
• D) demographic and usage rate
• E) benefit desired and demographic