When Henry Ford Made the Model T,he Said That Consumers

question 49

Multiple Choice

When Henry Ford made the Model T,he said that consumers "can have their car in any color they want,as long as it's black." This was a case of:

• A) Repositioning.
• B) Reengineering.
• C) one-to-one marketing.
• D) undifferentiated targeting.
• E) niche marketing.

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Definitions:

George Herbert Mead

A sociologist and philosopher known for his work on symbolic interactionism, emphasizing the role of communication and symbols in social life.

Hegemonic Power

Refers to the dominant influence or authority that one country or group holds over others, often through cultural, economic, or political means.

Significant Other

A person who plays a highly important role in one's life, often influencing their behavior, emotions, and attitudes.

Generalized Other

An individual's internalized sense of the total expectations of others in a variety of settings, regardless of whether they have been met or not.