Product Positioning Is the Process Of

question 183

Multiple Choice

Product positioning is the process of:

• A) finding the correct location for retail outlets to sell a product category.
• B) finding the right channel of distribution for a product.
• C) creating the desired image of the firm's product.
• D) competing with competitors' products in the retailers' stores for the best position on the shelf.
• E) pricing the product to be at a competitive level with other brands on the market.

---

Definitions:

Personal Growth

The process of improving self-awareness, developing talents, enhancing the quality of life, and contributing to the realization of dreams and aspirations.

Transference

A phenomenon in psychoanalysis where patients project feelings about figures from their past onto their therapist.

Psychoanalysis

A therapeutic technique and theory of personality developed by Sigmund Freud that emphasizes unconscious motivations and conflicts, and the importance of childhood experiences.

Transference

In psychotherapy, it's the phenomenon where clients project feelings and attitudes from a past relationship onto the therapist.