To Be Successful,most Businesses Focus on Customer Service

question 39

Multiple Choice

To be successful,most businesses focus on customer service.However,the cable industry has a history of poor customer service.Cable companies are facing competition for television customers who once had no choice but cable if they wanted to see more than local programs.In the face of this competition from direct broadcast satellites,cable companies are trying to use a _____ strategy to show that they have become customer oriented.

• A) segmentation
• B) product differentiation
• C) targeting
• D) repositioning
• E) demarketing

---

Definitions:

Income

The financial gain received by an individual or a business in exchange for providing a good or service or through investing capital.

Price

The amount of money required to purchase a good or service, determined by factors such as demand, supply, and production cost.

Law Of Demand

The claim that, other things being equal, the quantity demanded of a good falls when the price of the good rises

Price

The monetary value assigned to a product or service, determined by various factors including supply and demand, production cost, and market competition.