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What Is Psychographic Segmentation? Discuss Why Marketers Use the Basis

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What is psychographic segmentation? Discuss why marketers use the basis for segmenting markets.


Definitions:

Presidential Election

The process by which the President of the United States is elected, involving the Electoral College and occurring every four years.

Revolutionary Ideology

A system of political beliefs that advocates for radical, often fundamental, change to the existing government or society structure.

Educational Reform

The process of implementing significant changes in educational policies, practices, and structures to improve the effectiveness and equity of schooling.

Judith Sargent Murray

An early American advocate for women's rights and education, who argued for gender equality and wrote extensively on the matter in the late 18th century.

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