A Market Segmentation Study Done by the University of Thessaly

question 139

True/False

A market segmentation study done by the University of Thessaly in Greece classified recreational skiers in terms of their gender,age,and income levels.The study used psychographic segmentation variables.

Recognize the role of reinforcements (positive and negative) in increasing the likelihood of a behavior.

Differentiate between primary and secondary reinforcers and their use in operant conditioning.

Understand the concept of generalization and discrimination in the context of conditioning.

Understand the relationship between social class and education attainment.

---

Definitions:

Specialization Of Thought

The development of more refined and focused ways of thinking and understanding, often within a particular discipline or field of study.

Propositional Thought

Logical reasoning that uses propositions and symbols to manipulate abstract ideas.

Formal Operational Stage

The final stage of cognitive development in Jean Piaget's theory, occurring from around age 12 onwards, where individuals develop the ability to think abstractly and reason logically.

Cognitive Development

Refers to the progression in how thinking, problem-solving, and understanding evolve from infancy through adulthood.