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Kraft Foods Plans to Tailor Different Ads for Different Neighborhoods

question 116

Multiple Choice

Kraft Foods plans to tailor different ads for different neighborhoods in the same region.For example,viewers watching a cable show in a Hispanic neighborhood in Chicago would see different ads during the same commercial breaks as non-Hispanics living in a different neighborhood.Kraft's strategy best exemplifies _____ segmentation.


Definitions:

Virtue

A trait or quality deemed to be morally good and thus is valued as a foundation of good moral being.

Exercise Authority

The act of utilizing one's power or right to give orders, make decisions, and enforce obedience.

Progressive Ideology

A set of beliefs or political philosophy that emphasizes progress, reform, and improvement in societal conditions, often advocating for civil liberties, human rights, equality, and environmentally sustainable practices.

Social Harmony

The state of peaceful coexistence and cooperation among individuals in a community, contributing to overall societal stability.

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