Tower Fasteners Developed a Commanding Position in the Fastener Industry

question 84

Multiple Choice

Tower Fasteners developed a commanding position in the fastener industry by having in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT:

• A) psychographic variables.
• B) the method the company uses to make purchases.
• C) geographic location.
• D) personal characteristics of buyers themselves.
• E) company size.

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