What Is the First Step in Segmenting a Market

question 179

Multiple Choice

What is the first step in segmenting a market?

• A) Set the segmentation goals
• B) Choose a basis or bases for segmenting the market
• C) Select a market or product category for study
• D) Profile and analyze segments
• E) Select target markets

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Definitions:

Leasing

A financial agreement in which one party (the lessor) grants another party (the lessee) the right to use an asset for a specified period in exchange for periodic payments.

Taxes

Compulsory financial charges or some other type of levy imposed upon a taxpayer by a governmental organization.

Net Advantage

This term could be referring to various contexts and does not have a widely recognized specific financial definition without more context. NO.

Leasing

The process of renting an asset, such as equipment or property, for a specified period of time.