After Selecting a Market for Study and Choosing Bases for Segmenting

question 131

Multiple Choice

After selecting a market for study and choosing bases for segmenting that market,the marketer must select the segmentation _____,which identify the specific segmentation variables to use

• A) descriptors
• B) matrices
• C) narratives
• D) variations
• E) networks

---

Definitions:

Font

The design of text characters, including style, weight, size, and effect, used to enhance document readability and aesthetic appeal.

Punctuation Marks

Symbols used in writing to separate sentences and clarify meaning, such as commas, periods, question marks, and exclamation points.

Letters

Written characters representing one or more sounds in a language, forming the basic building blocks of words and sentences.

Placeholder

A temporary symbol or piece of text in a document or data field where the final input is to be inserted by the user.