Mirage Resorts in Las Vegas Has a System That Allows

question 96

Multiple Choice

Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.This is an example of which trend contributing to CRM?

• A) Time Savings
• B) Personalization
• C) Loyalty marketing
• D) Technology
• E) All of these

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Definitions:

Self-Sufficiency

The ability of an individual or economy to meet all its needs without external assistance.

Balance of Trade

The variance between what a country spends on imports and earns from exports during a certain timeframe.

Economic Revival

A period of growing business activity signaling the end of a recession or economic downturn, often characterized by increases in employment, consumer spending, and investment.

Trade Deficit

A condition in which a nation's imports of goods and services surpass its exports, resulting in a deficit in the trade balance.