What Is a Segmentation Base (Or Segmentation Variable)? Name the Common

question 22

Essay

What is a segmentation base (or segmentation variable)? Name the common segmentation bases used by marketers to segment consumer markets.

---

Definitions:

Planning Budget

A Planning Budget is a financial plan constructed for future periods, outlining expected revenues, expenses, and other financial activities, guiding an organization in achieving its financial goals.

Revenue

The total amount of money received by a company for goods sold or services provided during a certain time period.

Oil Well Service

A category of services aimed at the maintenance, workover, and completion of oil wells to enhance or maintain their production efficiency.

Activity Variance

The difference between actual activity levels and those projected, affecting budgeted and actual costs.