What Is Psychographic Segmentation? Discuss Why Marketers Use the Basis

question 87

Essay

What is psychographic segmentation? Discuss why marketers use the basis for segmenting markets.

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Definitions:

Ethics

The branch of philosophy concerned with the intent, means, and consequences of moral behavior; derived from the Greek word ethos, referring to a person’s fundamental orientation toward life or inner character.

Human Concern

A focus on the needs, well-being, and rights of human beings, often driving social initiatives and humanitarian efforts.

U.S. Army

The land warfare service branch of the United States Armed Forces, responsible for land-based military operations.

Instrumental Values

Values or ethical standards that are viewed as a means to an end, guiding how we achieve our goals.