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List five of the obligations undertaken by the franchisor.
Frequency of Purchase
The rate at which customers buy a particular product or service over a specific period of time.
Specialty Product
Goods or services that are characterized by a unique quality, brand, or characteristic that drives consumers to make a special effort to purchase them.
Discretionary Product
A non-essential good or service purchased with disposable income, often subject to personal tastes and economic conditions.
Shopping Product
Goods that a consumer, in the process of selection and purchase, characteristically compares on such bases as suitability, quality, price, and style.
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