The Most Important Intangible Assets to an Owner of a Business

question 35

Multiple Choice

The most important intangible assets to an owner of a business are all of the following, except:

• A) Goodwill
• B) Franchise rights
• C) Inventory
• D) Trademarks

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Definitions:

Conscious Thought

The process by which individuals are aware of and can think about their thoughts, feelings, and beliefs.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Social Interest

A concept in psychology that refers to an individual's inclination towards empathy, cooperation, and a sense of belonging within a community.

Adler

Alfred Adler was a psychotherapist and founder of the school of individual psychology, emphasizing the importance of feelings of inferiority and societal engagement.