With Which Scanner-Based Research System Do IRI Panel Members Shop

question 46

Multiple Choice

With which scanner-based research system do IRI panel members shop with an ID card,which is presented at checkout in scanner-equipped grocery and drugstores,thus allowing IRI to electronically track each household's purchasing over time?

• A) InfoScan
• B) VideOCart
• C) BehaviorScan
• D) Nielsen Data
• E) Scanner Plus

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Definitions:

Self-Handicapping

The practice of creating obstacles or excuses for oneself to pre-empt potential failure or justify underperformance.

Self-Serving Bias

The tendency to take credit for success but deny blame for failure; or internal attributions for success, external attributions for failure.

Positive Illusions

Unrealistically favorable attitudes that people have towards themselves or situations in their lives.

Nondepressed People

Individuals who do not exhibit symptoms of depression and generally maintain a regular, stable mood.