A Survey by RoperASW Asked Consumers to Check Where They

question 194

Multiple Choice

A survey by RoperASW asked consumers to check where they were most likely to look for information about a new book.Possible answers were book club catalogs,book reviews in newspapers,book reviews in magazines,television programs,friends,radio programs,local reading groups,or the Internet.What type of question was used in this survey?

• A) Multiple choice
• B) Dichotomous
• C) Scaled-response
• D) Open-ended
• E) Sampling frame

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Definitions:

Imaginal Exposure

A therapeutic technique used in treating anxiety disorders by repeatedly exposing the patient to imagined scenes of traumatic events.

In Vitro

Experiments or processes performed outside of a living organism, typically in a controlled environment like a laboratory.

In Vivo

A term used in experimentation that means "within the living"; refers to processes or experiments performed or taking place in a natural, real-life environment, as opposed to in a laboratory or artificial setting.

SUDS

Subjective Units of Distress Scale, a self-assessment tool used to measure the intensity of distress or discomfort.