Kimberly-Clark Has Outfitted Consumers with Mini Video Cameras Mounted to Visors

question 138

Multiple Choice

Kimberly-Clark has outfitted consumers with mini video cameras mounted to visors to watch consumers doing chores and shopping.Using this research approach,known as _____ research,Kimberly-Clark learned that mothers had trouble using Huggies Baby Wash to bathe their infants.The problem was that the women liked to keep one hand on their infant at all times while the Baby Wash bottle required two hands to open and dispense.

• A) ethnographic
• B) dichotomous
• C) experiment
• D) survey
• E) open-ended

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Definitions:

E-Purchasing

The process of buying goods and services via electronic means, particularly through the internet, for businesses or personal use.

Vertical Integration

A strategy where a company expands its business operations into different steps on the same production path, such as a manufacturer owning its supplier and/or distributor.

Make-Or-Buy Analysis

An evaluation process used in business to determine whether products, parts, or components should be produced in-house or purchased from an external supplier.

Supply-Chain Strategies

Plans and methods developed to manage and improve the flow of goods and materials, information, and finances across the supply chain.