What Is the Moderator's Role in Online Focus Groups

question 74

Multiple Choice

What is the moderator's role in online focus groups?

• A) To limit the discussion to closed-ended questions
• B) To provide freestyle screen dialogue including text, instructions, and probes
• C) To make sure costs remain relatively low
• D) To act as a data-mining engineer
• E) To let respondents control the discussion

---

Definitions:

Archival Data

Information collected and stored in archives, including documents, records, and datasets that are used for research or reference.

External Validity

The extent to which the findings of a study can be generalized to other settings, populations, and times beyond the study conditions.

Independent Variable

A variable that is manipulated or changed in an experiment to see if it has an effect on the dependent variable.

Correlation Coefficient

A statistical measure that indicates the extent to which two or more variables fluctuate together, ranging from -1 to 1, where 1 means a perfect positive relationship, -1 means a perfect negative relationship, and 0 means no relationship.