University Research Study A Regional State University Is Experiencing Declining Enrollments. the Administration

question 108

Multiple Choice

University Research Study
A regional state university is experiencing declining enrollments. The administration is concerned with this situation and has asked a marketing research class to conduct a research study and make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.Which role of marketing research is represented if the student researchers address "what if" questions,such as examining the outcomes if all the degree programs were available online?

• A) Predictive
• B) Proscriptive
• C) Descriptive
• D) Diagnostic
• E) Normative

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Definitions:

Infectious Diseases

Illnesses caused by pathogens such as bacteria, viruses, fungi, or parasites that can be spread, directly or indirectly, from one person to another.

Penicillin

A group of antibiotics derived from Penicillium fungi, used in the treatment of bacterial infections.

Vaccines

Biological preparations that provide immunity to specific diseases by stimulating the body's immune response.

Social Conditions

Circumstances within society, such as poverty, education levels, and employment, that affect individuals' lifestyle choices and health outcomes.