Identify the Four Types of Observation Research and Give an Example

question 199

Essay

Identify the four types of observation research and give an example of how each is used in marketing research.

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Definitions:

Anthony Giddens

A prominent British sociologist known for his theory of structuration and his holistic view of modern societies.

Ulrich Beck

A sociologist known for his work on risk society, a theory that contends modern society is increasingly preoccupied with the future (and also with safety), which generates risk.

Zygmunt Bauman

A sociologist known for his work on modernity, globalization, and consumerism.

Neoliberal

Refers to a modern politico-economic theory favoring free-market capitalism, deregulation, and reduction in government spending.