Press Agentry Refers to the

question 86

Multiple Choice

Press agentry refers to the

• A) act of publishing a publicity piece.
• B) reciprocal arrangement established between publicists and the press.
• C) gathering of marketing research to determine the best public relations strategy.
• D) planning of activities and the staging of events to attract attention and generate publicity.
• E) maintenance of good relationships with the people who control what does and does not get media coverage.

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Definitions:

Self-determination Theory

A theory of motivation that suggests people are most motivated when they feel autonomous, competent, and related to others.

Human Agency

The capacity of individuals to act independently and make their own free choices.

Personal Agency

The ability of people to operate autonomously and make choices freely.

Proxy Agency

The theory or capacity of individuals or groups to act on behalf of others or represent others in certain capacities or decision-making processes.