Reputation Management

question 93

Multiple Choice

Reputation management

• A) is a subset of promotional planning.
• B) produces a short-term change in public opinion.
• C) includes both publicity and press agentry.
• D) is a tactic rather than a communication strategy.
• E) is a component of crisis communications management.

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Definitions:

Instalment Payments

Payments made periodically towards the settlement of a debt or purchase price, typically including interest.

Interest

The charge for borrowing money or the compensation paid to depositors on their deposits, usually expressed as an annual percentage rate.

Unpaid Balance

The amount of money that is still owed on a loan or credit line that has not yet been paid.

Loan Principal

The amount of money that is borrowed and must be repaid, not including interest or any other charges.