When Writing a News Release,you Should

question 62

Multiple Choice

When writing a news release,you should

• A) focus on delivering soft news.
• B) use narrow margins and single-space the text.
• C) write a headline that signals the key facts of the story.
• D) provide all of the information that may be useful because length is not an issue.
• E) place the most important information toward the end, so that it is easier for the reader to remember.

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Definitions:

ERG Theory

A theory on human motivation that categorizes needs into three groups: Existence, Relatedness, and Growth.

Existence Needs

Refers to the basic physiological and safety needs of individuals, such as food, water, shelter, and security.

Growth Needs

Psychological desires that drive individuals to seek challenges, self-improvement, and personal development.

Motivator Factor

Elements of work or conditions that can significantly increase job satisfaction and motivation, as per Herzberg's motivation-hygiene theory.